Frenchman’s Creek Beach & Country Club
A prestigious community in transition
Frenchman’s Creek Beach & Country Club is a residential community in Southeast Florida, minutes away from the Atlantic Ocean. With a desire to lead its ultra competitive market, the club brought in a new management team and invested in significant capital improvements to its facilities—all to elevate the community, its perceived value, and its status.
The club’s dedication to improvement mirrors its tradition of excellence. As it embarked on a journey to refine its vision and enhance its facilities and services, we supported their transition with a brand refresh that symbolically represents the promising new chapter for the community.
Differentiating the original Frenchman’s
Frenchman’s Creek has been regarded among the highest-end gated country clubs, largely due to its vision—to cultivate an exceptional and effortless lifestyle community. In the almost 40 years since Frenchman’s Creek Beach & Country Club was established, several clubs and communities in the area have been developed and use “Frenchman’s” in their names.
Frenchman’s Creek B&CC wanted to ensure that it differentiated its community from those also named Frenchman’s and all the other communities in the area. They needed to communicate their community’s unique value to its members and the market. Overall, the refreshed brand image needed to attract prospective residents who align with their culture, values, and lifestyle.
Where unmatched access intertwines with warmth and camaraderie
Well-known for exclusivity and elegance, Frenchman’s Creek is committed to providing its members with unparalleled experiences and is diligently working towards creating a more refined and inviting atmosphere for its community.
Its two championship golf courses, one-of-a-kind Beach Club, and state-of-the-art clubhouse provide unmatched access for members. But what sets Frenchman’s apart is the culture of the community, where neighbors become close friends, warmth and camaraderie flourish, and where relaxation meets rejuvenation.
A new chapter for the club
The refined visual identity of Frenchman’s Creek Beach & Country Club represents the effortless and understated elegance of the club. The simple wave in the new monogram symbolizes both the creek that runs through the community and the members’ exclusive access to the beach in an iconic visual style that supports the club’s vision for the next generation.
A community of abundant amenities
New branded icons represent all the departments and offerings within the community. They serve as visual symbols that provide each pillar with its own identity within the master brand. These icons help differentiate communications, guide members, and build brand consistency through internal and external marketing materials.
Strategically introducing the brand
As the club plans for the upcoming seasons and looks ahead to the grand opening of its new state-of-the-art clubhouse, Frenchman’s is strategically implementing the new branding into all the everyday areas. The refreshed brand is elevating member communications, signage for the community and the golf courses, merchandise, website, member app and marketing materials, and member experiences.
