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Make Sure Your Messaging Clarifies, Connects, and Invites

Make Sure Your Messaging Clarifies, Connects, and Invites

Make Sure Your Messaging Clarifies, Connects, and Invites; Reason to Refresh Your Brand Identity – Number 2

If you are like many business leaders, you might feel like your services are your industries’ best-kept-secret. If you struggle articulating what’s unique about your products and how they benefit your customer, and you are wondering what opportunities you are missing out on, then your brand may be getting lost in the crowd.

One of the most common challenges that our clients face – and arguably the most important – is clarifying their messaging. All businesses are challenged with answering the “What do you do?” question. If your potential customer can’t clearly and quickly understand what you do, you will lose that sale.

When you describe what you do, we – as consumers – are trying to figure out what your product or service is, and if it’s something that will help us. If you don’t do a good job describing what you do, people will label your brand incorrectly, and file you away in the “I don’t need that” box.

If five different people in your organization were asked what your company does, would they all answer the same way? And more importantly, would they answer in a way that was clear and effective? 

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Sports Industry Clients

Sports Industry Clients

The lineup of our kickass clients we’ve had the pleasure of working with in the sports industry since ’99. All sports, all champs! Cue the dream team. 🚩 Follow along on our social channels #SDCo20in19

Girls Troop 283

Girls Troop 283

Fun to see the Wayzata gals rocking their new troop 283 t-shirts! Girls rule 💁 #sussnerdesignco #wayzata #girlstroop283

Girls Troop 283

Girls Troop 283

Fun to see the Wayzata gals rocking their new troop 283 t-shirts! Girls rule 💁 #sussnerdesignco #wayzata #girlstroop283

SDCo Volunteer Round 3

SDCo Volunteer Round 3

Round 3 of volunteering — check! We dedicated our morning to sorting and packing a heck ton of potatoes at Second Harvest Heartland. The competition was real and this opportunity was awesome! Follow along on social @sussnerdesignco + #SDCo20in19

SDCo Volunteer Round 3

SDCo Volunteer Round 3

Round 3 of volunteering — check! We dedicated our morning to sorting and packing a heck ton of potatoes at Second Harvest Heartland. The competition was real and this opportunity was awesome! Follow along on social @sussnerdesignco + #SDCo20in19

2WO DECADES

2WO DECADES

This month we’re kicking off two decades in the game! As we continue to celebrate, we’re paying homage to SDCo’s athletic side — *cue March Madness* — Sussner style! ⛹️‍🎖 Follow along on social @sussnerdesignco + #SDCo20in19

RR Donnelley Stationery

RR Donnelley Stationery

Once we localized the nationally recognized printing company RR Donnelley to the Twin Cities, an updated stationery system was needed to reflect the fun ’n friendly attitude of the cities. Eclectic, colorful, pro-midwest and full of RRRRRRR Donnelley. 🖨

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