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hot off the (literal and proverbial) press

Designers’ Websites Have No Differentiation

Designers’ Websites Have No Differentiation

The cobbler has raggy shoes and the plumber has leaky pipes.

Doing the work you do so well for others can sometimes be a struggle to do for yourself. Like a writer we know says, “It’s hard to iron clothes you’re wearing.”

A little over a year ago, after endless thought, design and development, we launched a brand new website. Our primary goal was to better articulate what it is that we do, what we specialize in, and what we can do for you in a distinct, dynamic and Sussner-esque way.

In the months after launch, I had a handful of conversations that at the time seemed unrelated. But there was one thing that kept popping up—we were still not doing a good job of explaining what we do. The fact that our expertise is the exact thing we were struggling to do for ourselves is well, pretty ironic. Thankfully, I have a good sense of humor, but enough with the haha—we needed to iron this out straightaway.

We spend most of our time working “in” our business, working diligently for our customers. But without realizing it, an astonishing amount of time can go by without us also working “on” us. That realization has been the inspiration to take a step back, yet again, and have another look at how we tell our own story. read more…

There’s a Change in the Wind

There’s a Change in the Wind

Wind on the Wires needed a new name and brand identity to better reflect their expanding focus. This is an example of Reason to Refresh #4 – when something evolutionary happens, you have the opportunity to show off the new you, the improved you. This non-profit expanded their energy focus to include solar, transmission and storage – in addition to wind. Wind on the Wires is now Clean Grid Alliance, and poised as the go-to source in Delivering Midwest Renewable Energy.

Does your brand identity reflect your brand vision, relevance and connect with your audience?

Launch. Evolve. Celebrate.

Macalester Ups Their Game

Macalester Ups Their Game

Macalester College was in need of some branded school spirit in their spacious gymnasium. We were given a clean slate (white wall to be precise) and an objective of making it Mac. By keeping it simple and cohesive, the massive wall became a statement maker with bold blue and ‘floor matching’ wood planks. Now that’s something to cheer about.

Macalester Ups Their Game

Macalester Ups Their Game

Macalester College was in need of some branded school spirit in their spacious gymnasium. We were given a clean slate (white wall to be precise) and an objective of making it Mac. By keeping it simple and cohesive, the massive wall became a statement maker with bold blue and ‘floor matching’ wood planks. Now that’s something to cheer about.

Inked Up

Inked Up

We took a break and got some ink under our nails by making some kickass t-shirts paying an homage to our below-average, average & above-average Pong skills. #weareallwinners

Inked Up

Inked Up

We took a break and got some ink under our nails by making some kickass t-shirts paying an homage to our below-average, average & above-average Pong skills. #weareallwinners

DPI’s New House…and a Cow

DPI’s New House…and a Cow

Dairy Products, Inc sets the standard in providing dairy ingredients and risk management programs to the dairy industry. Our goal was to integrate their brand identity within their work spaces – from the reception area to the board room to the lunch room.

A mixture of branded signage, dairy farm antiques, reclaimed barn wood, illustrations and a large scale cow image (of course!) helps tell DPI’s brand story – and makes this workspace welcoming for employees, clients and visitors.

Ancient Meets Modern

Ancient Meets Modern

Zesa, a company based in the deep scientific understanding of how the body functions and SDCO teamed up to tell their story. Their Activators are a unique product that fits into a progressive fitness system so there is always a challenge and a new goal to surpass. We prioritized the product design to leverage the uniqueness of the device as a symbol for the brand.

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