Self-Promotion: How to Appropriately Show Off
Self-Promotion: How To Appropriately Show Off | Reason to Refresh Your Brand Identity – Number 4
Something has happened – you set out to achieve a substantial goal to grow your business – and you did it! These are the moments that you can build on, ramp up and shout out to your customers (self-promote).
Now, how do you take advantage of this momentous occasion? You must let your audience know how or why this impressive thing you’ve done will be beneficial to them! I get that pounding your chest or tooting your own horn may feel self-serving, and too focused on you instead of on your customers. Ultimately, I agree that you should not be the hero in the story – your customer is. On the other hand, you have to implement self-promotion and brag about yourself – for them to know your value!
More often than you think, I find that businesses are humble when it comes to sharing their achievements. Consequently, you are afraid that marketing the amazing thing you’ve done will result in your audience being turned off. In order to overcome coming off as overly boastful, or singing your praises – we simply need to present your considerable accomplishment in a way that further helps your clients. read more…