New Company Name Alert!
Clean Grid Alliance, formerly Wind on the Wires, has a goal to be seen as the Midwest’s industry-leading energy expert. The non-profit organization felt the current name did not effectively communicate all of their areas of expertise. As a result, this lead to the renaming of their organization and the refining of their brand personality with a refreshed logo and revitalized brand identity.
Why Rename Your Company?
Clean Grid Alliance (CGA) realized that their previous name of Wind on the Wires did not encompass all they have to offer. Rebranding CGA ensured that they are representing all they advocate for in addition to wind: solar, storage and a modern electric grid. The new name brings clarity, diversifies membership, helps grows the organization and opens doors to new members and supporters. A refreshed brand identity strengthens CGA’s reputation with the energy industry and also energizes their team.
The new name Clean Grid Alliance is the outcome of our Brand Identity Refresh Process. The word Alliance reflected their network of industry partners while honoring the organization’s core values. By connecting their clients with the alliance – through their name and logo structure, CGA has established their place as the industry-expert.