SDco's sans serif wordmark

hot off the (literal and proverbial) press

7 Years of Tanya

7 Years of Tanya

Today we celebrate Tanya, she has worked for us for 7 of our 20 years – making her the longest employee we’ve had! Thanks for the dedication, creativity and fun you bring to Sussner Design Company!

Cutters Gloves

Cutters Gloves

Cutters gloves have the highest performing grip of all football gloves. Their brand had not been refreshed since 2004, and the Cutters team felt their identity was no longer in sync in a marketplace where “flashy” prevails. To support the launch of their restyled product line, Sussner Design Co worked with the Cutters team to create a compelling new identity that evolved the brand and conveyed speed, performance and a little flash. To Grip The Greatness check ’em out at www.cutterssports.com

Adam Turman for Carbone’s

Adam Turman for Carbone’s

Adam Turman is illustrating kickass murals for our client, Carbone’s. We love it when a plan comes together. Go check it out at 4705 Cedar Ave S (P.S. our fav app is the pizza fries).

Adam Turman for Carbone’s

Adam Turman for Carbone’s

Adam Turman is illustrating kickass murals for our client, Carbone’s. We love it when a plan comes together. Go check it out at 4705 Cedar Ave S (P.S. our fav app is the pizza fries).

Always The Money

Always The Money

The Bottom Line is Always Top-of-Mind; Reason to Refresh Your Brand Identity – Number 1

They say, “follow the money; it’s always the money.” True enough, but “always the money” takes on many manifestations. It can be as clear-cut as ringing the register with more sales, closing bigger deals, or implementing a new growth strategy. “Always the money” can present itself more subtly as reducing vacancies, replacing a lost customer, positioning for the sale of your company, or non-profit fundraising initiatives.

We have found eight common business challenges among our clients that have come to us for a brand refresh. One of the most common is financial – to make money. The bottom line fuels your top-of-the-line operation and is one of the most quantifiable Reasons To Refresh.

Over the past 20 years, when we’ve met with customers to learn about what they are trying to achieve in their business, the conversation often starts with the specific marketing tactic that they need or that they have identified. These tactics usually include a new website, packaging for their product, a logo or a brochure or catalog to help with their sales efforts. But in talking about their business background, opportunities that exist and what’s happening in their market, there’s always a financial element. In fact, there’s a measure of financial goals in every single Reason to Refresh – and rightly so.

read more…

Always The Money

Always The Money

The Bottom Line is Always Top-of-Mind; Reason to Refresh Your Brand Identity – Number 1

They say, “follow the money; it’s always the money.” True enough, but “always the money” takes on many manifestations. It can be as clear-cut as ringing the register with more sales, closing bigger deals, or implementing a new growth strategy. “Always the money” can present itself more subtly as reducing vacancies, replacing a lost customer, positioning for the sale of your company, or non-profit fundraising initiatives.

We have found eight common business challenges among our clients that have come to us for a brand refresh. One of the most common is financial – to make money. The bottom line fuels your top-of-the-line operation and is one of the most quantifiable Reasons To Refresh.

Over the past 20 years, when we’ve met with customers to learn about what they are trying to achieve in their business, the conversation often starts with the specific marketing tactic that they need or that they have identified. These tactics usually include a new website, packaging for their product, a logo or a brochure or catalog to help with their sales efforts. But in talking about their business background, opportunities that exist and what’s happening in their market, there’s always a financial element. In fact, there’s a measure of financial goals in every single Reason to Refresh – and rightly so.

read more…

Thanks from Sussner

Thanks from Sussner

Happy Thanksgiving! Read more to learn about what Sussner’s grateful for this fall.

read more…

ICYMI: Derek Talks Branding

ICYMI: Derek Talks Branding

Our very own Derek Sussner was interviewed by the podcast Crushing Club Marketing with Ed Heil. Click the link for some tips on telling your story through branding.

blog.storytellermn.com/ccm/telling-your-club-story-through-your-branding

Let's chat talk bubble icon
Let's chat talk bubble icon