SDco's sans serif wordmark

hot off the (literal and proverbial) press

ALL THE JUST-LAUNCHED
FRESHNESS YOU CAN HANDLE.
WE ARE PUMPING OUT
SNEAKY PEEKS & BEHIND
THE SCENES GLIMPSES.

capuchin monkey wearing a sweater sitting in the palm of a hand

Authentic. Dedicated. Accomplished.

Authentic. Dedicated. Accomplished.

Acrylic Design Associates is a retail fixture innovator specializing in many substrates (in addition to acrylic). Sussner Design Co was tasked to clarify brand messaging and marketing materials to make sure ADA’s potential customers were aware of Acrylic Design’s full breadth of capabilities. The solution was a refreshed, updated, responsive website that tells ADA’s story of passion, drive and excellence.

Welcome, Callie!

Welcome, Callie!

We are excited to welcome Callie McLaughlin as the newest team member of SDCo. Callie appreciates well-executed typography, matching Pantone swatches with anything and everything, photography and fashion. And she loves dogs (Greyhounds are her breed of choice) – so she fits right in with the crew at SDCo. Welcome, Callie!

ThreeBridge Oasis

ThreeBridge Oasis

A space to think bigger called for us to design bigger. A local lake theme inspired brand graphics and wayfinding signage for TASC’s new 8,000 square foot meeting center. TASC stands for ThreeBridge Accelerated Solutions Center – it’s the perfect place to hold a meeting to reenergize your team. Here’s a sneak peek at this new offsite oasis.

ThreeBridge Oasis

ThreeBridge Oasis

A space to think bigger called for us to design bigger. A local lake theme inspired brand graphics and wayfinding signage for TASC’s new 8,000 square foot meeting center. TASC stands for ThreeBridge Accelerated Solutions Center – it’s the perfect place to hold a meeting to reenergize your team. Here’s a sneak peek at this new offsite oasis.

Superior Brand Identity Leads To Brand Profitability

Superior Brand Identity Leads To Brand Profitability

Superior Brand Identity = Superior Brand Profitability

Baby Oh Baby
As a brand steward, you’re like a homeowner. Your house may represent your identity, but your family is your brand. The manifestations of a brand refresh can be as practical as a new bedroom addition, but the reasons go far beyond that. The reason is there’s a baby on the way, which is to say, it’s something bigger, deeper and more critical to the business/family than tactics and aesthetics. And then, babies, like companies, mature, evolve, change and sometimes grow weird facial hair. What are you going to do?
At Sussner Design Company, we’ve discovered over our 18 years, that there are simply no wrong reasons to clarify your message, raise your head above the weeds and upgrade your ability to succeed.
And by the way, congrats on your baby.
Before we seek the answers, we should understand the questions.

read more…

Superior Brand Identity Leads To Brand Profitability

Superior Brand Identity Leads To Brand Profitability

Superior Brand Identity = Superior Brand Profitability

Baby Oh Baby
As a brand steward, you’re like a homeowner. Your house may represent your identity, but your family is your brand. The manifestations of a brand refresh can be as practical as a new bedroom addition, but the reasons go far beyond that. The reason is there’s a baby on the way, which is to say, it’s something bigger, deeper and more critical to the business/family than tactics and aesthetics. And then, babies, like companies, mature, evolve, change and sometimes grow weird facial hair. What are you going to do?
At Sussner Design Company, we’ve discovered over our 18 years, that there are simply no wrong reasons to clarify your message, raise your head above the weeds and upgrade your ability to succeed.
And by the way, congrats on your baby.
Before we seek the answers, we should understand the questions.

read more…

Elite Packaging Excellence

Elite Packaging Excellence

For such a vast array of products, we knew the packaging solution would need to be a flexible system. These two top-of-the-line braces required a special approach with refined print techniques to elevate them above the rest of the robust line of SportMed products. Unique typographic marks and illustrated icons were created for all technologies. McDavid can boast something that no other sporting good company has: 35 years of proven innovation in sports medicine, shown here with a foil seal on the side of the packaging.

Welcome Danielle to the SDCo Team!

Welcome Danielle to the SDCo Team!

Our team is excited to welcome our 2018 Summer Graphic Design Intern, Danielle! Her passion lies in applying design thinking to marketing tactics. Quick facts about Danielle: she owns a miniature boxer named Rosie, she has traveled to Ireland in the past year, and in her free time she enjoys playing in competitive R4’s volleyball tournaments whether it’s in the sand, grass, or on a court. Welcome, Danielle!