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hot off the (literal and proverbial) press

Welcome Hannah!

Welcome Hannah!

The newest addition to team Sussner. Hannah fits right in as an avid all-things-design appreciator and enjoys keeping the office afloat. Quick facts: she’s a recent college grad, “mom tv” watcher, huge hummus lover and recent New York Times crossword addict. We’re so excited to have Hannah, our very own office palindrome, on the team! 👊💥

ThreeBridge Blue Chip

ThreeBridge Blue Chip

One of the words ThreeBridge uses to describe their clients is “blue chip.” This was a definite part of the ThreeBridge culture and it guided our design efforts. Their consultants rub elbows with the top brass in major companies and the visual system now supports that position. ThreeBridge’s white-collar environment has provided opportunities to produce some fun promotional materials with that audience in mind. Shown here is a golf ball marker (a literal “blue chip”) for meetings on the links. 🏌️‍

Make Sure Your Brand Stays Relevant

Make Sure Your Brand Stays Relevant
How to make sure your brand stays relevant to your audience |  Reason to Refresh Your Brand Identity – Number 5

You can be so heads-down focused on working “in” your business that before you know it, a few years go by and without realizing it, your brand image has fallen behind the times. There are many benefits to working hard – too many to list. But if you’re not also paying attention to your brand, the result can be an image that no longer resonates with your audience. If your brand is out of date or does not reflect the high quality of your services, then it is getting lost in the crowd. And if you are like most people, wondering what goes into staying current can leave you feeling overwhelmed.

The Need to Achieve a Timeless Identity
The need for your brand to stay relevant is real. Notable examples of companies that work to keep their brands current include Cadillac, Apple and Starbuck’s. AT&T has updated its brand twice in the last dozen years. And Google has updated its brand three times over the last 9 years.
read more…

Make Sure Your Brand Stays Relevant

Make Sure Your Brand Stays Relevant
How to make sure your brand stays relevant to your audience |  Reason to Refresh Your Brand Identity – Number 5

You can be so heads-down focused on working “in” your business that before you know it, a few years go by and without realizing it, your brand image has fallen behind the times. There are many benefits to working hard – too many to list. But if you’re not also paying attention to your brand, the result can be an image that no longer resonates with your audience. If your brand is out of date or does not reflect the high quality of your services, then it is getting lost in the crowd. And if you are like most people, wondering what goes into staying current can leave you feeling overwhelmed.

The Need to Achieve a Timeless Identity
The need for your brand to stay relevant is real. Notable examples of companies that work to keep their brands current include Cadillac, Apple and Starbuck’s. AT&T has updated its brand twice in the last dozen years. And Google has updated its brand three times over the last 9 years.
read more…

NYIT Bears Athletic Brand Refresh

NYIT Bears Athletic Brand Refresh

New York Tech Bears Athletic Program Branding, Style Guide and Team Uniforms

The New York Institute of Technology was looking for a creative partner to refresh their athletic program’s brand. And the sports fans at Sussner Design Company were excited to help.

read more…

NYIT Bears Athletic Brand Refresh

NYIT Bears Athletic Brand Refresh

New York Tech Bears Athletic Program Branding, Style Guide and Team Uniforms

The New York Institute of Technology was looking for a creative partner to refresh their athletic program’s brand. And the sports fans at Sussner Design Company were excited to help.

read more…

New Company Name Alert – Clean Grid Alliance

New Company Name Alert  – Clean Grid Alliance

New Company Name Alert!
Clean Grid Alliance, formerly Wind on the Wires, has a goal to be seen as the Midwest’s industry-leading energy expert. The non-profit organization felt the current name did not effectively communicate all of their areas of expertise. As a result, this lead to the renaming of their organization and the refining of their brand personality with a refreshed logo and revitalized brand identity.

Why Rename Your Company?
Clean Grid Alliance (CGA) realized that their previous name of Wind on the Wires did not encompass all they have to offer. Rebranding CGA ensured that they are representing all they advocate for in addition to wind: solar, storage and a modern electric grid. The new name brings clarity, diversifies membership, helps grows the organization and opens doors to new members and supporters. A refreshed brand identity strengthens CGA’s reputation with the energy industry and also energizes their team.

Sussner’s Solution
The new name Clean Grid Alliance is the outcome of our Brand Identity Refresh Process. The word Alliance reflected their network of industry partners while honoring the organization’s core values. By connecting their clients with the alliance – through their name and logo structure, CGA has established their place as the industry-expert.
read more…

St. Bart’s Athletic Wear Branding

St. Bart’s Athletic Wear Branding

St. Bart’s Bulldogs Athletic Wear Team Branding (and more) – a featured client to help us close down our work showcasing our “Brand’s Best Friends”.
St. Bart’s is an elementary school in Wayzata, Minnesota – part of the St. Bartholomew Faith Community. With both of our founder’s kids attending the school, St. Bart’s is near and dear to our hearts.

Small School Challenges
Like most small schools, St. Bart’s was looking for ways to help increase enrollment, fund-raise and continue to improve overall school spirit.

Spirit Wear
A little research turned up that the bulldog has long been the mascot for St. Bart’s, but it had not been used for the past several years. We resurrected the Bulldog from the archives, and applied the mascot to t-shirts for the school to sell as spirit wear. The kids loved wearing the graphic t’s (and the occasional break from wearing the school uniforms), and the funds raised from t-shirt sales benefited the school’s annual fundraiser. read more…

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