Derek Explores the Power of Club Branding on Driver$

In a recent episode of the Driver$ podcast, hosted by Sports & Leisure Research Group’s Jon Last and David Klein, Derek had the opportunity to share his expertise on the transformative role of branding in the golf and private club industries. The conversation delved into how branding has evolved far beyond logo design, becoming a strategic tool that drives engagement and resonates with today’s broader club audience.

Derek discussed the stages of the branding process and how each phase—from insights to implementation—shapes effective marketing for private club facilities. The discussion also explored overcoming common objections, leveraging data to inform brand development, and identifying opportunities for growth as private clubs evolve to meet the expectations of modern members. This insightful exchange highlights how thoughtful branding is not just a creative exercise but a vital component of connecting with and expanding the golf community.

To listen to this episode and more, visit The First Call!

Special thanks to Jon Last for the insightful conversation!

To hear this, and all Brands Made Meaningful podcasts, just click

We tell, and we show. See work examples at sussner.com/work

And we’d love to hear from you. Please contact inquire@sussner.com