Exploring Strategic Brand Development for Private Clubs on The Wednesday Match Play Podcast

In a recent episode of The Wednesday Match Play Podcast, powered by Epic Golf Club, Derek Sussner was featured to discuss the vital role of brand development and design in shaping private clubs’ identities. Sussner’s firm specializes in energizing and crafting iconic brands for clubs, ensuring their unique stories resonate with members and prospective members alike.

During this episode, Derek delves into the strategic process his team uses to build cohesive brands, from brand strategy and identity design to creating marketing materials that elevate the club’s image and engagement. He also shares insights into managing client expectations, forming successful partnerships, and the comprehensive services his firm offers. With additional discussion on project timelines, pricing, and Derek’s experience as an Adjunct Instructor, this conversation was both insightful and inspiring. Let’s tee off into this engaging and informative episode!

To listen to the full episode, visit the Wednesday Match Play podcast!

Special thanks to Ricky Potts for hosting us for this insightful conversation.

To hear this, and all Brands Made Meaningful podcasts, just click

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