In the beginning there were five distinct and established sporting goods brands—one of them, our beloved client McDavid USA. Thanks to the renewed and refreshed attractiveness of McDavid, a merger was conceived and USB was birthed. A collective of Shock Doctor, Nathan Sports, Cutters Sports, XO Athletic and McDavid now form a powerhouse force in sporting gear. We are USB’s go-to design firm. SDCo has been instrumental in extending the visual aspect of their combined USB branding efforts and endeavors. It’s an amazing challenge and a great honor to be on Team USB.
United Sports Brands
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