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United Sports Brands

In the beginning there were five distinct and established sporting goods brands—one of them, our beloved client McDavid USA. Thanks to the renewed and refreshed attractiveness of McDavid, a merger was conceived and USB was birthed. A collective of Shock Doctor, Nathan Sports, Cutters Sports, XO Athletic and McDavid now form a powerhouse force in sporting gear. We are USB’s go-to design firm. SDCo has been instrumental in extending the visual aspect of their combined USB branding efforts and endeavors. It’s an amazing challenge and a great honor to be on Team USB.

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