Rockler is a proven, trusted and established brand in the world of power tools, carpentry and woodworking. Our task was to construct a new veneer over their strong framework. Rockler needed a renovation, but not a re-invention. We created materials that built on the Rockler name and equity. We brought the brand up-to-date and out of the woodshed by addressing both the pro tradesperson and the handy craftsperson. We built it and they came.
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