// //

McDavid

We’re big sports fans of great sporting companies. We’re thrilled to be on Team McDavid – protective and performance athletic apparel/gear maker. After 30+ years of product innovation and instigation, McDavid was primed to grow with a refreshed identity and inspiration. SDCo created a dramatic new logo, creative direction, brand and style guide. This updated McDavid identity has been developed forward in every aspect of McDavid’s operation, from in-store merchandising, new package designs for 100s of products to advertising, social media, trade show displays to literally everything with the newly designed “M” on it. We have had the good fortune to play a critical role in this massive brand refresh. First On. Last Off.

scroll down to view more work for this client McDavid_Logo2 SD131_web_awards_basicAward_v04 sussner_mcdavid_logo_beforeafter sussner_mcdavid_testimonial3 McDavid_2016Catalogs_Covers McDavid_2016Catalogs_IntroSpread McDavid_2016Catalogs_PerformanceSpread McDavid_2016Catalogs_CoverDetail sussner_mcdavid_firstlook2016_1 sussner_mcdavid_firstlook2016_2 sussner_mcdavid_firstlook2016_3 sussner_mcdavid_firstlook2016_4 sussner_mcdavid_firstlook2016_5 McDavid_Stationery McDavid_Stationery_BCards Sussner_McDavid_Catalog15 SDCo_McD_RunCatalog McDavid_SalesKit_Binder McDavid_Jersey McDavid_Poster_30YN McDavid_Packaging_Performance McDavid_Packaging_SportMed McDavid_Packaging_Tape McDavid_Packaging_Cups McDavid_Packaging_HangTag McDavid_Ad_Greatness McDavid_Ad_Flat McDavid_FOLOs McDavid_Tech McDavid_CustomType McDavid_MerchWall McDavid_MerchCart