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We’re big sports fans of great sporting companies. We’re thrilled to be on Team McDavid – protective and performance athletic apparel/gear maker. After 30+ years of product innovation and instigation, McDavid was primed to grow with a refreshed identity and inspiration. SDCo created a dramatic new logo, creative direction, brand and style guide. This updated McDavid identity has been developed forward in every aspect of McDavid’s operation, from in-store merchandising, new package designs for 100s of products to advertising, social media, trade show displays to literally everything with the newly designed “M” on it. We have had the good fortune to play a critical role in this massive brand refresh. First On. Last Off.

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