Animal Humane Society approached us with a philanthropic new project – to create and expand a brand identity for their “Law of the Paw” animal health and well-being initiative. LotP asks animal lovers to make three simple promises – first adopt, then spay or neuter and finally make sure your pet has proper identification. The effort involved developing a logo and look that was executed across printed collateral, outdoor, website and event materials. Well, this is exactly the kind of work we love to get our paws on. Meow.
Law of the Paw
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