The tallest building in the Upper Midwest deserved an identity that stands as proud. Capella Tower’s management group, Ryan Companies, came to us seeking a brand that was more luxury hotel than cubicle farm. We pulled out every stop in order to reflect the Tower’s concierge-like quality of services. With identity, printed collateral, environmental graphics, wayfinding signage and laser-engraved gift boxes, we continue to deliver premium creative for this sky-scraping client.
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