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Arizona Diamondbacks

Sussner Design Co. along with designated hitter, Target Commercial Interiors brings its game to Major League Baseball’s Arizona Diamondbacks. The Assignment: Take the Dbacks’ new brand palette and integrate it functionally, efficiently and dynamically into physical elements of their stadium, Chase Field.

SDCo created a full-on experience for game attendees that delivered tasteful consistency across a diverse range of components from branding signage that required a special level of flexibility to wayfinding signage that demanded go-here intuitiveness on a long-term basis.

The ultimate result was a clean, fresh look that vividly shapes and informs every visit to Chase Field. SDCo produced a thoughtful, smart and perfectly aligned brand extension that took the Diamondbacks’ visual image to the next level. Major League designing on a major scale.

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