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Animal Humane Society

Our job was to create a fresh new logo and develop an intelligent way to keep the AHS brand flexible and extendable. We were given four touch points to constantly keep in sight as our overall criteria: 1) The stages of an animal’s life. 2) A sense of nurturing. 3) A feeling of joy. 4) The essential human aspect of the human/pet connection. This foursome of points was tattooed to our collective SDCo brain as we built this brand. It was crucial to invent a systematic foundation that was consistent and able to grow. A visual personality was invented that could adapt and thrive on a wide range of materials and mediums.

scroll down to view more work for this client AHS_logo_website SD131_web_awards_AHS_v03 SD131_AHS_before+after_v01-01 sdco_ahs_26 sussner_humane_testimonial_v02 AnimalHumaneSociety_Stationary sdco_ahs_25 AnimalHumaneSociety_AdoptionBusAd AnimalHumaneSociety_AdoptionBusAd_02 AnimalHumaneSociety_Swag sdco_ahs_31 sdco_ahs_36 sdco_ahs_32 sdco_ahs_33 sdco_ahs_02 sdco_ahs_03 sdco_ahs_04 sdco_ahs_08 sdco_ahs_13 sdco_ahs_35 sdco_ahs_16 AHS_VoteBillboard AHS_VoteBusAd AHS_DogBreeds sdco_ahs_37 sdco_ahs_38