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REASONS
TO REFRESH

1

KEEP AHEAD OF COMPETITORS

A “with the times” or “ahead of the times” brand will convey a progressive company that is modern, professional and self-aware. The brand story will stand up, stand out and stand strong.

EXAMPLE: See our modernization of Mill City Credit Union

2

BUSINESS HAS EVOLVED

Updated positioning statement, merger, acquisition, deregulation, spin-off, reorganization, or the introduction of a new business offering are all great reasons to refresh a brand.

EXAMPLE: See how we handled the merging at United Sports Brands

3

A CHANGING INDUSTRY

All industries and marketplaces go through changes and it’s critical that a brand reflect and/or drive those changes.

EXAMPLE: Print isn't dead. See the overhaul we gave Franklin Press

4

CURRENT BRANDING IS BEHIND THE TIMES

If a brand appears stale and outdated, customers will assume it is stale and outdated. A brand refresh can inject new energy and attract the right kind of attention.

EXAMPLE: We took a stale identity and brought it to life for skyscraper Capella Tower

5

SALES HAVE PLATEAUED OR SLOWED

A brand refresh can help a company appeal to a new audience, excite existing customer bases and help expand the company’s reach.

EXAMPLE: We generated new buzz and rekindled old buzz at Rockler Woodworking

6

BRAND MISPERCEPTION

Any confusion about the company to key audiences can hurt sales. If the brand story is no longer resonating or the company is out of sync with their identity—then it is time for a refresh.

EXAMPLE: We gave a franchise a unified voice with Carbone's Pizzeria

7

ATTRACT THE TOP TALENT

People want to work for a company that is fresh, energized, and inspires them. A brand refresh can help attract top talent and keep staff turnover rates down.

EXAMPLE: Bringing in the best and brightest is priority #1 at ThreeBridge

8

CELEBRATE A MILESTONE

You’ve put in the hours, hit the highs, endured the lows and handled the in-betweens. Now it’s time to climb to the roof and shout-out your success. Treat yourself and your audience to a celebratory make-over.

EXAMPLE: See the how we helped mark 30 years in sporting goods for McDavid

9

THERE IS NO COMPETITION…YET

For some, Reasons 1-8 don’t fully resonate. The “register” is ringing, customers are singing high praises and the future appears rosy. So we say, capitalize on your success—direct, sharpen and push your brand to an even higher place. You’re on the top, now get a ladder and elevate.

EXAMPLE: Being the leader in mouth guard sales was not nearly enough for Shock Doctor

REVITALIZING a company’s identity is only crucial to EVERYTHING. If setting your brand on a new, custom-created, handcrafted pedestal is of interest to you…inquire here:

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