Moneycenter was an opportunity to redo a brand and to undo an industry. Moneycenter is a chain of all-purpose, quick-stop, money-transacting, check-cashing retail stores. Our client was especially interested in communicating in a respectful and straight-forward manner to a clientele, which often uses English as a second language. We created a fresh Moneycenter look and tone that was applied to signage, advertising and collateral. Plus, we helped develop new ideas to engage customers and enhance their experience at Moneycenter.
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