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McDavid First Look 2016

Okay, so maybe it’s a second look by now (a lot of the product is in stores and on bodies). But we love a good print piece and this one was fun. Tear strip opening, sewn binding, screen print cover, plus actual fabric samples sewn in for your feelers. It was created so McDavid could show off the 2016 line to select retail bigwigs. We heard it blew their oversized wigs right off.

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