Superior Brand Identity Leads To Brand Profitability
Superior Brand Identity = Superior Brand Profitability
Baby Oh Baby
As a brand steward, you’re like a homeowner. Your house may represent your identity, but your family is your brand. The manifestations of a brand refresh can be as practical as a new bedroom addition, but the reasons go far beyond that. The reason is there’s a baby on the way, which is to say, it’s something bigger, deeper and more critical to the business/family than tactics and aesthetics. And then, babies, like companies, mature, evolve, change and sometimes grow weird facial hair. What are you going to do?
At Sussner Design Company, we’ve discovered over our 18 years, that there are simply no wrong reasons to clarify your message, raise your head above the weeds and upgrade your ability to succeed.
And by the way, congrats on your baby.
Before we seek the answers, we should understand the questions.