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hot off the (literal and proverbial) press

MAC’s Refreshed Stadium

MAC’s Refreshed Stadium

Macalester College hired Sussner Design Co to refresh their stadium as a way to show some love to their hard-working student-athletes. To match their impressive records, we filled an impressive amount of space (54 printed metal boards at 45″x107″). Now current and future athletes can break records in an exciting, welcoming space. Thank you Macalester – GO SCOTS!

Read on for the before image.

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Shock Doctor 2019 Catalog

Shock Doctor 2019 Catalog

Shock Doctor 2019 Catalog hot off the press. With a few years down designing for United Sports Brands, we decided the catalog needed a refresh that picks up everything that Shock Doctor is putting down. 2019 is the year to advance their game and extend their mission through every season. Hardcore Protection. Fearless Performance. #ShockTheNight

The Marley Coffee Cookbook

The Marley Coffee Cookbook

We were approached by Quarto Publishing to design an elegantly bean-influenced ‘coffee’ table cookbook. Written by the son of Bob Marley, Rohan Marley as well as Maxcel Hardy III and Rosemary Black, this cookbook includes warm and toasty drinks, breakfast and dinner recipes all utilizing Marley coffee. The perfect excuse to have coffee morning, noon and night. Stir. It. Up.

The Marley Coffee Cookbook

The Marley Coffee Cookbook

We were approached by Quarto Publishing to design an elegantly bean-influenced ‘coffee’ table cookbook. Written by the son of Bob Marley, Rohan Marley as well as Maxcel Hardy III and Rosemary Black, this cookbook includes warm and toasty drinks, breakfast and dinner recipes all utilizing Marley coffee. The perfect excuse to have coffee morning, noon and night. Stir. It. Up.

Impressive Frames and Space

Impressive Frames and Space

InVision has moved! You can’t miss their impressive frames as you walk by on Washington Ave. Stop in to admire their new space and put your best face forward.

Impressive Frames and Space

Impressive Frames and Space

InVision has moved! You can’t miss their impressive frames as you walk by on Washington Ave. Stop in to admire their new space and put your best face forward.

Designers’ Websites Have No Differentiation

Designers’ Websites Have No Differentiation

The cobbler has raggy shoes and the plumber has leaky pipes.

Doing the work you do so well for others can sometimes be a struggle to do for yourself. Like a writer we know says, “It’s hard to iron clothes you’re wearing.”

A little over a year ago, after endless thought, design and development, we launched a brand new website. Our primary goal was to better articulate what it is that we do, what we specialize in, and what we can do for you in a distinct, dynamic and Sussner-esque way.

In the months after launch, I had a handful of conversations that at the time seemed unrelated. But there was one thing that kept popping up—we were still not doing a good job of explaining what we do. The fact that our expertise is the exact thing we were struggling to do for ourselves is well, pretty ironic. Thankfully, I have a good sense of humor, but enough with the haha—we needed to iron this out straightaway.

We spend most of our time working “in” our business, working diligently for our customers. But without realizing it, an astonishing amount of time can go by without us also working “on” us. That realization has been the inspiration to take a step back, yet again, and have another look at how we tell our own story. read more…

There’s a Change in the Wind

There’s a Change in the Wind

Wind on the Wires needed a new name and brand identity to better reflect their expanding focus. This is an example of Reason to Refresh #4 – when something evolutionary happens, you have the opportunity to show off the new you, the improved you. This non-profit expanded their energy focus to include solar, transmission and storage – in addition to wind. Wind on the Wires is now Clean Grid Alliance, and poised as the go-to source in Delivering Midwest Renewable Energy.

Does your brand identity reflect your brand vision, relevance and connect with your audience?

Launch. Evolve. Celebrate.

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