SDco's sans serif wordmark

hot off the (literal and proverbial) press

Self-Promotion: How to Appropriately Show Off

Self-Promotion: How to Appropriately Show Off
Self-Promotion: How To Appropriately Show Off  |  Reason to Refresh Your Brand Identity – Number 4

Something has happened – you set out to achieve a substantial goal to grow your business – and you did it! These are the moments that you can build on, ramp up and  shout out to your customers (self-promote).

Now, how do you take advantage of this momentous occasion? You must let your audience know how or why this impressive thing you’ve done will be beneficial to them! I get that pounding your chest or tooting your own horn may feel self-serving, and too focused on you instead of on your customers. Ultimately, I agree that you should not be the hero in the story – your customer is. On the other hand, you have to implement self-promotion and brag about yourself – for them to know your value!

More often than you think, I find that businesses are humble when it comes to sharing their achievements. Consequently, you are afraid that marketing the amazing thing you’ve done will result in your audience being turned off. In order to overcome coming off as overly boastful, or singing your praises – we simply need to present your considerable accomplishment in a way that  further helps your clients. read more…

Benebone Branding

Benebone Branding
Benebone Branding

Just as we have mascots of our own, so do some of our clients. Kicking off some past work that features brand’s best friends – cue, Benebone. They came to Sussner with the goal of being the best bone in the business that caters to the most passionate pet parents. In other words to say they had the lofty vision of being the top dog. We knew this product had to be all about the brand. Benebone is an American small family business, producing top-quality dog chews made in the USA. They pride themselves on being authentic, responsible and imaginative.

read more…

Animal Humane Society

Animal Humane Society

Just as we have mascots of our own, so do some of our clients. Kicking off some past work that features brand’s best friends – cue, Animal Humane Society. They came to Sussner back in ’08 for a new look – the crew challenged us to include 3 four-legged friends and one with wings. 🐾 11 years later and it’s still running, hopping and flying. #SDCo20in19

Animal Humane Society

Animal Humane Society

Just as we have mascots of our own, so do some of our clients. Kicking off some past work that features brand’s best friends – cue, Animal Humane Society. They came to Sussner back in ’08 for a new look – the crew challenged us to include 3 four-legged friends and one with wings. 🐾 11 years later and it’s still running, hopping and flying. #SDCo20in19

May Mascots

May Mascots

WHO LET THE DOGS OUT!? May is all about the mascots we’ve had over these 20 years, and they all happen to be four-legged brand’s best friends.

Stay alert because we’re about to throw some squirrels your way (and by squirrels we mean our clients that have trusted us with the incorporation of four-legged friends in their branding). It’s about to get pretty *fetching* up in here 🎾 #SDCo20in19

May Mascots

May Mascots

WHO LET THE DOGS OUT!? May is all about the mascots we’ve had over these 20 years, and they all happen to be four-legged brand’s best friends.

Stay alert because we’re about to throw some squirrels your way (and by squirrels we mean our clients that have trusted us with the incorporation of four-legged friends in their branding). It’s about to get pretty *fetching* up in here 🎾 #SDCo20in19

20 Years of Branding Itty Bitty Book Finale

20 Years of Branding Itty Bitty Book Finale

April came and went so fast
Thanks for taking the time to recap our past!
From learning how to pronounce our name,
to finding out how we got started in the game.
We know time was short, like our itty bitty book
So here’s your last chance to take a final look:
read more…

Hennepin County District Court Skyway Wall

Hennepin County District Court Skyway Wall

We were honored to be chosen to design the skyway wall leading to the Hennepin County District Court. Now you have some inspiring photos and quotes to read before heading to court. Read more to see more photos.

read more…

Let's chat talk bubble icon
Let's chat talk bubble icon