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hot off the (literal and proverbial) press

ALL THE JUST-LAUNCHED
FRESHNESS YOU CAN HANDLE.
WE ARE PUMPING OUT
SNEAKY PEEKS & BEHIND
THE SCENES GLIMPSES.

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Superior Brand Identity Leads To Brand Profitability

Superior Brand Identity Leads To Brand Profitability

Superior Brand Identity = Superior Brand Profitability

Baby Oh Baby
As a brand steward, you’re like a homeowner. Your house may represent your identity, but your family is your brand. The manifestations of a brand refresh can be as practical as a new bedroom addition, but the reasons go far beyond that. The reason is there’s a baby on the way, which is to say, it’s something bigger, deeper and more critical to the business/family than tactics and aesthetics. And then, babies, like companies, mature, evolve, change and sometimes grow weird facial hair. What are you going to do?
At Sussner Design Company, we’ve discovered over our 18 years, that there are simply no wrong reasons to clarify your message, raise your head above the weeds and upgrade your ability to succeed.
And by the way, congrats on your baby.
Before we seek the answers, we should understand the questions.

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Elite Packaging Excellence

Elite Packaging Excellence

For such a vast array of products, we knew the packaging solution would need to be a flexible system. These two top-of-the-line braces required a special approach with refined print techniques to elevate them above the rest of the robust line of SportMed products. Unique typographic marks and illustrated icons were created for all technologies. McDavid can boast something that no other sporting good company has: 35 years of proven innovation in sports medicine, shown here with a foil seal on the side of the packaging.

Welcome Danielle to the SDCo Team!

Welcome Danielle to the SDCo Team!

Our team is excited to welcome our 2018 Summer Graphic Design Intern, Danielle! Her passion lies in applying design thinking to marketing tactics. Quick facts about Danielle: she owns a miniature boxer named Rosie, she has traveled to Ireland in the past year, and in her free time she enjoys playing in competitive R4’s volleyball tournaments whether it’s in the sand, grass, or on a court. Welcome, Danielle!

Welcome Danielle to the SDCo Team!

Welcome Danielle to the SDCo Team!

Our team is excited to welcome our 2018 Summer Graphic Design Intern, Danielle! Her passion lies in applying design thinking to marketing tactics. Quick facts about Danielle: she owns a miniature boxer named Rosie, she has traveled to Ireland in the past year, and in her free time she enjoys playing in competitive R4’s volleyball tournaments whether it’s in the sand, grass, or on a court. Welcome, Danielle!

Lager Book

Lager Book

Now that patio season has officially kicked off, we’ve got beer on the brain. For all you lager fans out there, here’s a new book for your collection. Lager: The Definitive Guide to Tasting and Brewing the World’s Most Popular Beer Styles. We had the pleasure of designing the cover with Quarto Publishing. Is it happy hour yet?

Lager Book

Lager Book

Now that patio season has officially kicked off, we’ve got beer on the brain. For all you lager fans out there, here’s a new book for your collection. Lager: The Definitive Guide to Tasting and Brewing the World’s Most Popular Beer Styles. We had the pleasure of designing the cover with Quarto Publishing. Is it happy hour yet?

Nobody Better 2017

Nobody Better 2017

We hate to jinx it, but with a forecast of 50s and 60s lined up into next week it’s starting to feel like a real Minnesota spring! For some of us that means it’s time to hit the links. As part of his annual tradition, Derek participates in the Nobody Better golf invitational—a casual (ahem, beer-fueled) tournament with friends up in Brainerd. Since the weekend is always filled with Caddyshack quotes, 2017’s tourney swag paid homage to Rodney Dangerfield’s trademark gaudy pants and Bill Murray’s mischievous gopher foe.

Dairy Products, Inc. Website

Dairy Products, Inc. Website

As part of the refresh for Dairy Products, Inc. a new website reflecting their new brand was necessary. We simplified the messaging, organized the information and implemented a fool-proof navigation. Bright, simple and full of cow imagery. Click here to experience DPI online firsthand.

For the full brand-refreshing story!