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Gear up with NATHAN

Gear up with NATHAN

NATHAN was looking for a design refresh for their Spring catalog. After three years of the same look, NATHAN wanted to modernize its brand with a greater focus on new innovative products and stories. With a strong voice and inclusive messaging, NATHAN will run with you all year round.

Doodle Your Minnesota Heart Out Folks!

Doodle Your Minnesota Heart Out Folks!

We were tasked with localizing the nationally recognized printing company RR Donnelley to the twin cities. This colorful notepad helped launch the new local brand by reflecting the twin cities fun n’ friendly attitude and killer midwest work ethic. Doodle your Minnesota heart out folks!

Committed #tothecore

Committed #tothecore

Shock Doctor’s 2018 brand campaign resonates with athletes to the core. Focusing on the passion and energy all athletes put into their everyday lives for the love of the game. Shock Doctor champions the athlete and recognizes what it takes to nourish the soul. With 25 years of innovation, Shock Doctor gets the work, sweat and tears that constantly thrives the athlete to keep going, keep pushing and keep fueling the fire within.

Committed #tothecore

Committed #tothecore

Shock Doctor’s 2018 brand campaign resonates with athletes to the core. Focusing on the passion and energy all athletes put into their everyday lives for the love of the game. Shock Doctor champions the athlete and recognizes what it takes to nourish the soul. With 25 years of innovation, Shock Doctor gets the work, sweat and tears that constantly thrives the athlete to keep going, keep pushing and keep fueling the fire within.

Behind The Scenes of United Sports Brand

Behind The Scenes of United Sports Brand

The United Sports Brand 2019 product photoshoot was wrapped up this past week! #FirstOnLastOff

Behind The Scenes of United Sports Brand

Behind The Scenes of United Sports Brand

The United Sports Brand 2019 product photoshoot was wrapped up this past week! #FirstOnLastOff

Authentic. Dedicated. Accomplished.

Authentic. Dedicated. Accomplished.

Acrylic Design Associates is a retail fixture innovator specializing in many substrates (in addition to acrylic). Sussner Design Co was tasked to clarify brand messaging and marketing materials to make sure ADA’s potential customers were aware of Acrylic Design’s full breadth of capabilities. The solution was a refreshed, updated, responsive website that tells ADA’s story of passion, drive and excellence.

Welcome, Callie!

Welcome, Callie!

We are excited to welcome Callie McLaughlin as the newest team member of SDCo. Callie appreciates well-executed typography, matching Pantone swatches with anything and everything, photography and fashion. And she loves dogs (Greyhounds are her breed of choice) – so she fits right in with the crew at SDCo. Welcome, Callie!