SDco's sans serif wordmark

hot off the (literal and proverbial) press

ALL THE JUST-LAUNCHED
FRESHNESS YOU CAN HANDLE.
WE ARE PUMPING OUT
SNEAKY PEEKS & BEHIND
THE SCENES GLIMPSES.

capuchin monkey wearing a sweater sitting in the palm of a hand

2018: Year of Purple

2018: Year of Purple

A sign that the MN Vikings are on their way to victory? An homage to Prince? A bold move by the Plum industry? It’s hard to pin down what it really means, but Purple (specifically Pantone Ultra Violet 18-3838) has been declared the Color of the Year for 2018. Here is what Pantone had to say about their selection:

“A dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”

What does it communicate to you?

https://www.pantone.com/color-of-the-year-2018

Our Top 5 NFL Team Logos

Our Top 5 NFL Team Logos
As proud residents of Minneapolis, the host city for this year’s big game, we can’t help but turn our attention to the football playoffs. While we are designers, we are also fans. We don’t know which team is going to win the trophy (ahem, Skol Vikings), but the fans here had some fun debating which team logos are winners and why. Let us know which logos made your Top 5!

read more…

Benebone Logo

Benebone Logo

We’ve been gnawing on a logo redesign for synthetic dog toy and animal welfare champions Benebone. Their goal was to elevate the customer perception into newly focused, authentic and passionate territories. Their classic cartoon style mascot received a modern up-do, keeping the playfulness while ditching the kitsch. Keep your nose to the ground and find these ultra-durable goods in stores near you.

Benebone Logo

Benebone Logo

We’ve been gnawing on a logo redesign for synthetic dog toy and animal welfare champions Benebone. Their goal was to elevate the customer perception into newly focused, authentic and passionate territories. Their classic cartoon style mascot received a modern up-do, keeping the playfulness while ditching the kitsch. Keep your nose to the ground and find these ultra-durable goods in stores near you.

To SDCo We Go

To SDCo We Go

Happy Holidays from everyone here at Sussner Design! #putafoxonit #papersnowflakesforever

To SDCo We Go

To SDCo We Go

Happy Holidays from everyone here at Sussner Design! #putafoxonit #papersnowflakesforever

9 Signs You Need to Rethink Your Brand

9 Signs You Need to Rethink Your Brand

While ‘success’ is defined differently for each company, all companies need to be vital, profitable and grow. How is that achieved? Focusing on improving products or services, rethinking the sales approach, upgrading equipment, and investing in new systems and training methods are all important considerations. But what about marketing? Sussner Design Company is built on refreshing identities, which essentially means we change, refine or clarify the way you are represented to your customers. We provide the marketing team with a reliable, proven and well-oiled set of tools.

We’ve compiled a list of the most common reasons we’ve encountered that trigger companies to refresh their brand identity. Does one of these reasons resonate with you, describing your current state? read more…

How to Bring Offices to Life Through Graphic Design

How to Bring Offices to Life Through Graphic Design

People experience a company many ways—websites, products, packaging, advertisements, social media, brochures, word-of-mouth, etc. One tangible, seemingly obvious and frequently overlooked way people experience your company is your corporate offices/headquarters. Every day this physical space hosts employees, clients and visitors…and it is a living space for your brand. read more…