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NYIT Bears Brand Refresh

NYIT Bears Brand Refresh

The New York Institute of Technology asked us to help with the brand refresh of their athletics program. Our goal in updating the bear mascot and logotype was to represent the school’s vision, history & spirit while igniting engagement with the fans, athletes and alumni. Through fresh and relevant creative, custom type and a fierce new mascot, New York Tech’s brand is ready to fill the stands, court and field.

Stay tuned for more to roll out!  #NYITBears

New Company Name Alert – Clean Grid Alliance

New Company Name Alert  – Clean Grid Alliance

New Company Name Alert!
Clean Grid Alliance, formerly Wind on the Wires, has a goal to be seen as the Midwest’s industry-leading energy expert. The non-profit organization felt the current name did not effectively communicate all of their areas of expertise. As a result, this lead to the renaming of their organization and the refining of their brand personality with a refreshed logo and revitalized brand identity.

Why Rename Your Company?
Clean Grid Alliance (CGA) realized that their previous name of Wind on the Wires did not encompass all they have to offer. Rebranding CGA ensured that they are representing all they advocate for in addition to wind: solar, storage and a modern electric grid. The new name brings clarity, diversifies membership, helps grows the organization and opens doors to new members and supporters. A refreshed brand identity strengthens CGA’s reputation with the energy industry and also energizes their team.

Sussner’s Solution
The new name Clean Grid Alliance is the outcome of our Brand Identity Refresh Process. The word Alliance reflected their network of industry partners while honoring the organization’s core values. By connecting their clients with the alliance – through their name and logo structure, CGA has established their place as the industry-expert.
read more…

St. Bart’s Athletic Wear Branding

St. Bart’s Athletic Wear Branding

St. Bart’s Bulldogs Athletic Wear Team Branding (and more) – a featured client to help us close down our work showcasing our “Brand’s Best Friends”.
St. Bart’s is an elementary school in Wayzata, Minnesota – part of the St. Bartholomew Faith Community. With both of our founder’s kids attending the school, St. Bart’s is near and dear to our hearts.

Small School Challenges
Like most small schools, St. Bart’s was looking for ways to help increase enrollment, fund-raise and continue to improve overall school spirit.

Spirit Wear
A little research turned up that the bulldog has long been the mascot for St. Bart’s, but it had not been used for the past several years. We resurrected the Bulldog from the archives, and applied the mascot to t-shirts for the school to sell as spirit wear. The kids loved wearing the graphic t’s (and the occasional break from wearing the school uniforms), and the funds raised from t-shirt sales benefited the school’s annual fundraiser. read more…

St. Bart’s Athletic Wear Branding

St. Bart’s Athletic Wear Branding

St. Bart’s Bulldogs Athletic Wear Team Branding (and more) – a featured client to help us close down our work showcasing our “Brand’s Best Friends”.
St. Bart’s is an elementary school in Wayzata, Minnesota – part of the St. Bartholomew Faith Community. With both of our founder’s kids attending the school, St. Bart’s is near and dear to our hearts.

Small School Challenges
Like most small schools, St. Bart’s was looking for ways to help increase enrollment, fund-raise and continue to improve overall school spirit.

Spirit Wear
A little research turned up that the bulldog has long been the mascot for St. Bart’s, but it had not been used for the past several years. We resurrected the Bulldog from the archives, and applied the mascot to t-shirts for the school to sell as spirit wear. The kids loved wearing the graphic t’s (and the occasional break from wearing the school uniforms), and the funds raised from t-shirt sales benefited the school’s annual fundraiser. read more…

Self-Promotion: How to Appropriately Show Off

Self-Promotion: How to Appropriately Show Off
Self-Promotion: How To Appropriately Show Off  |  Reason to Refresh Your Brand Identity – Number 4

Something has happened – you set out to achieve a substantial goal to grow your business – and you did it! This is the moment you can build on, ramp up and shout out to your customers (self-promote).

Now, how do you take advantage of this momentous occasion? You must let your audience know how or why this impressive thing you’ve done will be beneficial to them. I get that pounding your chest or tooting your own horn may feel self-serving, and too focused on you instead of on your customers. I agree that you should not be the hero in the story – your customer is. That said, you have to implement self-promotion for them to know your value, you just need to do it in the right way.

More often than you think, I find that businesses are humble when it comes to sharing their achievements. Consequently, you are afraid that marketing the amazing thing you’ve done will result in your audience being turned off. In order to overcome sounding overly boastful, or singing your praises – we simply need to present your considerable accomplishment in a way that further helps explain how you help your clients. read more…

Self-Promotion: How to Appropriately Show Off

Self-Promotion: How to Appropriately Show Off
Self-Promotion: How To Appropriately Show Off  |  Reason to Refresh Your Brand Identity – Number 4

Something has happened – you set out to achieve a substantial goal to grow your business – and you did it! This is the moment you can build on, ramp up and shout out to your customers (self-promote).

Now, how do you take advantage of this momentous occasion? You must let your audience know how or why this impressive thing you’ve done will be beneficial to them. I get that pounding your chest or tooting your own horn may feel self-serving, and too focused on you instead of on your customers. I agree that you should not be the hero in the story – your customer is. That said, you have to implement self-promotion for them to know your value, you just need to do it in the right way.

More often than you think, I find that businesses are humble when it comes to sharing their achievements. Consequently, you are afraid that marketing the amazing thing you’ve done will result in your audience being turned off. In order to overcome sounding overly boastful, or singing your praises – we simply need to present your considerable accomplishment in a way that further helps explain how you help your clients. read more…

Benebone Branding

Benebone Branding
Benebone Branding

Just as we have mascots of our own, so do some of our clients. Kicking off some past work that features brand’s best friends – cue, Benebone. They came to Sussner with the goal of being the best bone in the business that caters to the most passionate pet parents. In other words to say they had the lofty vision of being the top dog. We knew this product had to be all about the brand. Benebone is an American small family business, producing top-quality dog chews made in the USA. They pride themselves on being authentic, responsible and imaginative.

read more…

Animal Humane Society

Animal Humane Society

Just as we have mascots of our own, so do some of our clients. Kicking off some past work that features brand’s best friends – cue, Animal Humane Society. They came to Sussner back in ’08 for a new look – the crew challenged us to include 3 four-legged friends and one with wings. 🐾 11 years later and it’s still running, hopping and flying. #SDCo20in19

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