2018: Year of Purple
A sign that the MN Vikings are on their way to victory? An homage to Prince? A bold move by the Plum industry? It’s hard to pin down what it really means, but Purple (specifically Pantone Ultra Violet 18-3838) has been declared the Color of the Year for 2018. Here is what Pantone had to say about their selection:
“A dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”
What does it communicate to you?