Derek Sussner
“This was an awesome session that helped me realize it’s really a spectrum when it comes to tackling branding from a simple audit of an existing brand to a full rebrand.”
CMAA World Conference
Derek Sussner is the Founder of Sussner, a strategy and identity design partner for private clubs, and host of the Clubs Made Meaningful podcast. From conference keynotes to national association webinars, Derek helps club leaders get clear on who their club is, what makes it special, and how that clarity comes to life in the way the club looks, communicates, and feels.
Organizations, Events, and Associations where Derek has presented include:
- CMAA World Conference
- CMAA Greater Southwest Chapter
- CMAA Florida Chapter (FLCMAA)
- CMAA Pelican Chapter
- CMAA Carolinas Chapter
- CMAA Membership & Marketing Summit
- CMAA Midwest Regional Educational Forum
- CMAA Communications
- Professional Club Marketing Association (PCMA)
- National Club Association (NCA)
- Golf Inc. Summit
- CMAA New England Chapter
- CMAA Golden State Chapter
- CMAA RoadRunner
TOPICS INCLUDE:
Derek speaks on how clarity about who a club is shapes everything that follows: the decisions leadership makes, the story the club tells, and the experiences members feel every day. His three-part series on club identity moves from defining a club’s strategy, to designing how its story is seen and heard, to activating it across the member experience. His broader perspective extends to the moments where identity matters most, including milestone anniversaries, amenities that feel distinctly your own, new member onboarding, aligning the many voices that represent a club, and clarity as a tool for leadership.
