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New Company Name Alert – Clean Grid Alliance

New Company Name Alert  – Clean Grid Alliance

New Company Name Alert!
Clean Grid Alliance, formerly Wind on the Wires, has a goal to be seen as the Midwest’s industry-leading energy expert. The non-profit organization felt the current name did not effectively communicate all of their areas of expertise. As a result, this lead to the renaming of their organization and the refining of their brand personality with a refreshed logo and revitalized brand identity.

Why Rename Your Company?
Clean Grid Alliance (CGA) realized that their previous name of Wind on the Wires did not encompass all they have to offer. Rebranding CGA ensured that they are representing all they advocate for in addition to wind: solar, storage and a modern electric grid. The new name brings clarity, diversifies membership, helps grows the organization and opens doors to new members and supporters. A refreshed brand identity strengthens CGA’s reputation with the energy industry and also energizes their team.

Sussner’s Solution
The new name Clean Grid Alliance is the outcome of our Brand Identity Refresh Process. The word Alliance reflected their network of industry partners while honoring the organization’s core values. By connecting their clients with the alliance – through their name and logo structure, CGA has established their place as the industry-expert.

Launching Your Business’s New Name
As the wind continues to blow, and the sun continues to shine, CGA continues to evolve. Not only do they look better, but they have expanded their focus too. They are your go-to source for strategic, persistent and influential advocacy on behalf of renewable energy in the Midwest. The refreshed brand identity has come to life in CGA’s updated website (, annual meeting materials and in printed marketing collateral.

How We Can Help You with Your New Company Name?
Does your brand identity reflect your brand vision, and communicate the nature of the business? Does it differentiate your products and services from your competitors? Does your brand identity and name connect with your audience? Contact us here to set up a conversation on how we can help your brand stand out. For more result oriented work we’ve done, please visit our work page.

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